Scott Townsend

Siemens - Answers/Somewhere in America

It’s 2009 and the country just elected a new President.  There’s a sense of optimism and a new stimulus package that is designed to jump-start the economy.  We designed the Somewhere in America brand platform to showcase how Siemens and its 50,000 US employees are answering America’s toughest questions.  With a goal of getting a big chunk of the stimulus package.

TV and digital campaign Developed to showcase how Siemens is helping one of the world's most innovative companies bring a rocket to life.  This campaign also won an Effie for effectiveness.

TV and content campaign developed to announce Siemens completing the largest order of wind turbines in the US.

TV and content campaign developed to show how Siemens is helping a craft brewery double its production without increasing its footprint.

Digital experience designed to show how Siemens transformed one of the oldest factories in the world.  The site was also used as way to recruit new talent and as a holiday card for the company’s management and sales force.

Florida was interested in adding a number of high-speed rail routes in Florida.  We designed an event to showcase Siemens global leadership in high-speed rail.