MARKETING PROFESSIONAL
Advertising | Digital | Social Media | Strategy
Accomplished marketing leader with over 20 years of experience in domestic and global advertising, marketing and brand strategy, encompassing a wide range of clients in consumer products, financial services, technology and beverages. A respected leader, I lead by example and build teams through fostering an environment of accountability, creativity and collaboration.
Client experience: Siemens, Siemens Healthineers, PPG Paints, Plenti, IBM, BlackRock, Kodak, American Express, Avis, Bombardier, Domtar, CCM Hockey, Bell Canada, FM Global, Perrier Waters, and AT&T Wireless.
SUMMARY OF QUALIFICATIONS
Successfully launched, positioned, repositioned and revitalized brands, products and services through advertising, PR, direct, web and social media marketing
Extensive experience and knowledge of advertising, social media, web communications, thought leadership development, market research, collateral and video development, graphic design, promotions, sponsorships, conference and event planning
Proven ability to create strong client relationships at the highest level which deliver a high degree of growth and profitability
Strength in recruiting, structuring and managing a team of highly-motivated marketing professionals
High comfort-level in fast-paced, demanding environments
Domestic and global experience in both simple and complex, matrixed organizations
Multiple award-winner, including an Effie award for “Most Effective Campaign”
PROFESSIONAL EXPERIENCE
OGILVY & MATHER WORLDWIDE/ NEW YORK
Senior Partner, Executive Group Director
Client lead on the Siemens, Siemens Healthineers and PPG Paints business in the U.S. for the past 8 years. I have successfully transitioned the account from a traditional advertising-based account to a fully integrated account that includes brand, direct, digital, content and social media.
Past Client experience includes: American Express, Blackrock, FM Global, IBM, Kodak, and Plenti.
Developed and launched the first ever U.S. loyalty coalition across multiple retailers (AT&T, Rite Aid, Mobile/Exxon, Macy’s, and Enterprise) for American Express (Plenti).
Successfully launched Kodak’s new inkjet product in 7 countries that saw their market share grow from 0 to 3%. The integrated effort included: Microsite development, display advertising, search, consumer TV, print, radio, retailer TV, retail POS, retail promotions and guerrilla/viral marketing.
Launched a pilot campaign that became IBM’s 1st successful integrated campaign targeting small and medium businesses. Campaign produced a 15% increase in revenue in the pilot markets.
DOMTAR, INC./ MONTREAL
Director of Marketing
Led marketing group for $6 billion manufacturing company including creation and management of the department budget/P&L.
Reorganized department of 9 marketing professionals from product focused to client/target focused.
Launched environmental marketing program with the goal to de-commoditize Domtar’s printing and office products (in conjunction with NGO group - Rainforest Alliance).
Director, Advertising, Digital and Brand Strategy
Led advertising and brand strategy group including creation and management of the department budget and the yearly marketing communication budget $30MM (USD). Managed a department of 6 marcom professionals.
Restructured Domtar’s brand and marketing communication effort after the company acquired 4 US mills and doubled its revenue from $2B to $4B (USD).
Developed 1st corporate integrated marketing communication campaign positioning the ‘new Domtar’ internally and externally - including a new tagline and brand guidelines.
Briefed management and sales on brand messages, marketing communication efforts and key selling points.
Acted as brand spokesman for the ‘new Domtar’ including two Conference Board seminars.
Defined and hired agency resources: Advertising, Digital, Direct, Graphic Design and Public Relations.
BRAND DOCTOR/MONTREAL
Founder - Advertising, Brand and Marketing Consultant
Consultancy focused on leading Agency and Clients through key strategic marketing and business initiatives.
RYAN & DESLAURIERS/MONTREAL
Vice President, Director of Client Services
Clients include: CCM Hockey and Bell Canada.
Hired to help independent design firm expand into full service advertising agency.
McCANN-ERICKSON/NEW YORK
Vice President, Management Representative
Clients include: Avis Rent-A-Car and Lucent Technologies.
Led group that developed all national advertising and digital communications.
OGILVY & MATHER WORLDWIDE/NEW YORK
International Account Supervisor
Clients include: IBM and American Express.
Supervised all communication and markets worldwide.
EDUCATION Concordia University, Montreal, Canada
B.A., Communications
LANGUAGES English and French.
CITIZENSHIP American and Canadian.