Scott Townsend

Marketing & Business Transformation Executive

Businessman. Marketer. Defenceman. Iā€™m a leader and follower of big ideas. My preference is to attack big marketing challenges holistically without the use of the neutral zone trap. 

I have over 20 years of agency and client experience managing marketing communications for consumer (B2C) and commercial (B2B) brands. I have successfully launched, positioned, repositioned and revitalized brands, products and services through advertising, direct, web and social media marketing. 

Domestic and global experience in both simple and complex, matrixed organizations.

Client experience: Siemens, Siemens Healthineers, PPG Paints, Plenti, IBM, BlackRock, Kodak, American Express, Avis, Bombardier, Domtar, CCM Hockey, Bell Canada, FM Global, Perrier Waters, and AT&T Wireless.