Various Client work

Domtar

Domtar had acquired 4 large paper mills from its major competitor and, overnight, became the third largest paper producer in North American.  We needed to make sense of all the new product offerings acquired in the deal and establish a new brand that would compete on a North American and global basis.  And, sell a lot of paper.

IBM

IBM had always been thought of as a company for The Fortune 500.  Small and medium businesses respected IBM, but didn’t think IBM had anything relevant for them. We developed a number of products and services that were especially designed for smaller companies.  We put together a readiness checklist for IBM.  Then we launched a tailored campaign.  Simple.

Kodak

Kodak was facing the challenge of a disappearing market.  It needed to find a new revenue source.  Light bulb - if you can develop a Kodak moment on film, why can’t you print one?  Enter the new Kodak Inkjet printer.